Relevant Projects
Golden State Warriors
Client Services: During the 2022-2023 NBA season, I served as the point of contact between 22 at-risk merchant partners for exclusive Golden State Warrior partnership opportunities, resulting in the renewal of 7 exclusive renewals and 10 blocked offers from competitors.
Alcohol New Verticals Campaign
Entrepreneurial Mindset: While creating the strategy for the first DoorDash OOH campaign on alcohol, I designed the advertisements, passed through legal checks and drove up and down highway 101 looking for the placements most visible during traffic hours in order to achieve the best results.
NBA Media Planning
Client Services: During the 2022-2023 NBA season, I served as the point of contact between 22 at-risk merchant partners for exclusive Golden State Warrior partnership opportunities, resulting in the renewal of 7 exclusive renewals and 10 blocked offers from competitors.
Bay to Breakers Project Management
Project Management: For Bay to Breakers 2023, I served as the project manager on the DoorDash side, connecting 5 vertical teams and 2 merchant partners to the Bay to Breakers sponsorship plan resulting in +40k incremental orders and $15k in featured merchant sales.
Predictive Analysis of Airline Fares
Crafting informed pricing strategy on airline data
Research on User Interaction with Netflix Ads
Tracking and researching user data to inform on ad strategy
Tools Used: SQL, R Studio, Excel, Stata, Python
My Skills
Here are some highlights from working as a Market Growth Lead at DoorDash
Strategy
I have owned end-to-end strategic projects starting from identifying problems, to executing with solutions.
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I created a new partnership with the Bay to Breakers footrace to patch user acquisition deficiencies, resulting in +40k incremental orders.
I have experience working with clients and facilitating partnership negotiations.
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At DoorDash, I facilitated 50+ Bay Area merchant deals, leading to an increase in addressable revenue by $200k
Client Services
Operations
I have experience analyzing and executing on operational efficiencies.
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At DoorDash, I reported Dasher pay incentives in response to Prop 22 regulatory compliance, resulting in +10k incremental orders
Through learning omnichannel marketing strategies, I have experience building and analyzing campaigns.
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Within the NBA partnership with DoorDash, I executed on multiple CRM touchpoints to drive $1.8M GMV from an audience of +500k
CRM
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