Rakuten Viki: Viki Valentines
Crafted Valentine’s Day Social Media Launch for Rakuten Viki with promotion from the KDrama Weightlifting Fairy Kim Bok Joo
DoorDash
Golden State Warriors
Client Services: During the 2022-2023 NBA season, I served as the point of contact between 22 at-risk merchant partners for exclusive Golden State Warrior partnership opportunities, resulting in the renewal of 7 exclusive renewals and 10 blocked offers from competitors.
Alcohol New Verticals Campaign
Entrepreneurial Mindset: While creating the strategy for the first DoorDash OOH campaign on alcohol, I designed the advertisements, passed through legal checks and drove up and down highway 101 looking for the placements most visible during traffic hours in order to achieve the best results.
NBA Media Planning
Strategic Planning: For the 2023 -2024 NBA season, I created and executed each campaign moment across the Golden State Warriors, New York Knicks and Miami Heat. Each campaign featured paid social, in-app, CRM, on-air and in-stadium touch points to promote a 50% off promo.
Bay to Breakers Project Management
Project Management: For Bay to Breakers 2023, I served as the project manager on the DoorDash side, connecting 5 vertical teams and 2 merchant partners to the Bay to Breakers sponsorship plan resulting in +40k incremental orders and $15k in featured merchant sales.
Simply Serina
Edited, crafted thumbnail, and sound edited Simply Serina’s Las Vegas vlog.
Edited Simply Serina’s WildWonder paid sponsorship mocktail.
Edited Simply Serina’s Strawberry Basil Lemonade cocktail video with WildWonder.
siliconvalley.foodies on TikTok
Edited content from Silicon Valley Foodies to TikTok friendly formatting.
